Title:  Business Development Manager

Key Responsibilities

1. Strategic Market Entry & Planning

• Drive the development and execute a 3–5 years market entry roadmap for prioritized new sectors, including revenue forecasts, resource allocation, and risk assessment together with Global Sales Team.

• Define entry strategies (direct sales, partnerships, distributors, or agents) tailored to each target industry and geography, with a focus on global customers operating in China/APAC.

• Identify top 10–20 high-potential accounts per sector and design account-based marketing (ABM) plans.

2. New Business Development (100% Hunter Role)

• Proactively identify, qualify, and close first-time customers in target non-wind industries, leveraging existing relationships with global/regional headquarters based in China or APAC.

• Build a greenfield pipeline from zero: lead generation through cold outreach, trade shows, industry associations, digital campaigns, and executive networking.

• Lead contract negotiations, frame agreements, and long-term supply agreements with new clients.

3. Cross-Functional Strategic Collaboration

• Work with Product & Engineering to adapt existing product specifications to meet new industry standards (e.g., API for Oil & Gas, DNV for Maritime).

• Partner with Marketing to develop industry-specific collateral, case studies, and value propositions.

• Align with Global Sales Team to leverage international references and avoid internal competition.

4. Market Intelligence & Strategic Positioning

• Conduct deep-dive competitive analysis in each target sector: pricing benchmarks, lead times, quality differentiators, and incumbents' weaknesses.

• Identify regulatory, certification, and supply chain barriers and develop mitigation plans.

• Regularly present strategic dashboards to senior management: market attractiveness, progress vs. entry plan, and pivot recommendations.

5. Relationship Architecture

• Build and nurture C-suite and technical buyer relationships in new industries, particularly within multinational customers’ regional decision centers in China/APAC.

• Establish strategic alliances with engineering firms, EPCs, and component manufacturers to create pull demand.

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Qualifications & Experience

• Education:
Bachelor’s degree in Engineering, Business, or related field; MBA strongly preferred.

• Experience:

-Minimum 7–10 years in B2B business development, with at least 3 years focused on new market entry (not account management).

-Proven track record of developing global customers from China and/or the APAC region –must demonstrate ability to engage regional HQs and influence global sourcing decisions.

-Demonstrated success in opening at least two new industrial sectors from scratch in heavy manufacturing, steel, forgings, or capital goods within Asia-Pacific markets.

• Industry Knowledge:

-Deep understanding of at least two of these 2 preferred sectors: Oil & Gas, Power Generation

-Additional knowledge of Maritime, Railway, Heavy-Duty Vehicles is beneficial.

-Familiarity with certification processes (e.g., API, DNV, TS, ABS) is a strong plus.

• Languages:
Native Mandarin, fluent English (negotiation level). Additional European or Asian languages are an asset.

• Other:
Valid C1 driver license; willingness to travel >50% internationally and domestically, primarily within APAC.